CAMPAIGN was commissioned to design the flagship 2,600sqm menswear department store for YOUNGOR in the city of Wuxi. Working alongside our office in Shanghai since May 2015. The store sits over 5 levels of an existing building creating an environment of pure form and modern heritage throughout.
On entering the space into a 3 story grand atrium, with repetitive and symmetrical brass archways, a monolithic staircase leads the customer to the different brands of YOUNGOR.
YOUNGOR departments include Leisure, Business, Formal and Wedding menswear and sub brands including - GY - contemporary menswear fashion, Mayor - tailoring service, HSM - smart wear and Hanp - organic mens, women’s and home-wear. Event spaces showcase a bar at the top of the building with Interactive VIP displays and views across the grand atrium.
A 13meter high illuminated glass facade creates a breathtaking approach and the layered geometric printed pattern reveals a beautiful 3D moire effect encasing the building.