CAMPAIGN was commissioned to design the flagship 2,600sqm menswear department store for YOUNGOR in the city of Wuxi. Working alongside our office in Shanghai since May 2015, the store sits over 5 levels of an existing building. On entering the space into a 3 story grand atrium, with repetitive and symmetrical brass archways, a monolithic staircase leads the customer to the different brands of YOUNGOR. Event spaces showcase a bar at the top of the building with Interactive VIP displays and views across the grand atrium. A 13 metre high illuminated glass facade creates a breathtaking approach , whilst the geometric printed pattern reveals a beautiful 3D moire effect encasing the building.