Campaign collaborated with trend forecasting agency The Future Laboratory on ‘Sweet Shoppe’ - an installation which explored the retail landscape of tomorrow. The shop opened for the London Design Festival 2011 as was an invite-only event. We invited a wide selection of retail professionals to the historic heart of Spitalfields to experience the future of retail at Sweet Shoppe. Behind a magic door they found a hyper-real, personalised, technology-enabled installation that let them see, smell, touch and taste the future. The Sweet Shoppe experimented with our online and inshore shopping habits.

Campaign and The Future Laboratory worked closely on the concept, drawing on the combined expertise in trend forecasting and retail design. Campaign created the concept, branding and worked with the constraints of the existing spaces at The Future Laboratory’s 18th-century Spitalfields headquarters to create a series of magical and transformative environments designed to heighten the senses, create anticipation, encourage focus and allow for engagement.