Naming, logo and interior design for a pop-up specialist bookshop created for the London Festival of Architecture 2010. Foldaway Bookshop celebrated the art form of the printed publication and created a key destination and sociable hub to welcome visitors to the festival. The walls, shelving and sales counter of the bookshop are constructed entirely from cardboard and were recycled at the end of the festival.
Inspired by the open pages of a book, sheets of cardboard 4.7m x 2.2m and 10mm thick are folded and pleated into a concertina along all four interior walls. Lengths of cardboard inserted horizontally create sturdy shelving to house a variety of publications. A fabric ribbon ‘bookmark’ beginning on the facade winds through the space.