Campaign and Alfred Dunhill created a vision to transport London's Trafalgar Square to Shanghai in an event hosting more than 1,000 global fashion observers and media guests. The concept of creating the London landmark was a simple expression which was beautifully executed through a combination of cutting-edge technology, architecture, lighting, film and music.
Trafalgar follows Campaign's Momentary project as another episode in the instalments of this kind for Alfred Dunhill where Campaign worked closely with Jason Beckley to realise his vision for the brand. Campaign were involved in the creative direction of the piece- an expression of the brand which mixes contexts, cultures and reality. The film presentation shows a full year of British seasons over one day and is one of the longest single live CGI sequences made to date. The experience was created mixing holographic projections with architecture referencing Trafalgar Square and 64 models.
Campaign worked with the Apax Group for the event build and hosting, and Holition for the digital content production.