BRIEF: To design and deliver an exhibition for the world's largest apparel brand group, VF Corp, showcasing new material innovations.
ABOUT: VF is the largest apparel maker in the world with approximately 25+ apparel brands including Timberland, The North Face, Lee and 7 For All Mankind. The exhibition featured over 80 newly-commissioned exhibits, showcasing cutting-edge material and technological innovations, framed by 7 key trend themes.
The Futurewear event was set up to develop cross collaboration between the VF brands and to inspire possibilities for new product development. VF Corp employees we invited to experience new material innovations and their potential application. Working with curators FranklinTill, Campaign created a bespoke environment to house each trend alongside a series of reception and meeting spaces designed to promote interaction between visitors and the exhibits. Campaign also designed the branding and logo for the event which was applied to wayfinding and event signage.
The event was attended by 300 of the top VF leaders from around the world.