"A truly wonderful experience"
The sweet shoppe
Campaign collaborated with trend forecasting agency The Future Laboratory on ‘Sweet Shoppe’ - an installation which explored the retail landscape of tomorrow. The shop opened for the London Design Festival 2011 as was an invite-only event. We invited a wide selection of retail professionals to the historic heart of Spitalfields to experience the future of retail at Sweet Shoppe.
Behind a magic door they found a hyper-real, personalised, technology-enabled installation that let them see, smell, touch and taste the future. The Sweet Shoppe experimented with our online and instore shopping habits.
Brief: Self-initiated exploration with the Future Laboratory into the relationship between online and offline for the future of retail.
- Digital retail landscape of tomorrow
- Integration of online & in-store
- Consumer experience
- Future trends
"If this is the future of retail - relaxed, light-hearted, multi-sensory, one-on-one service, personalised products – i look forward to it. I hope brands were taking notes”
Fleur britten, senior commissioning editor - sunday times style