The Melbourne Flagship designed by CAMPAIGN, a multi-disciplinary studio, is the ultimate destination for the Melbourne fashion savvy. It embraces a sense of humour and allows customers to find their cool!
The store design reflects a modern interpretation of classic luxury, offset with urban influences inspired by the raw graffiti lined streets of Melbourne. The material palette embodies concrete floors and walls accentuated with marble and terrazzo monoliths.
The minimal shopfront of glass and concrete tiles provide optimum brand exposure and visibility within the store, providing a platform for iconic window exhibits. The central focus is the dynamic brand explorium, a playful mix of custom black metal fixtures exclusive to the Melbourne store that display a curated collection of product on illuminated surfaces to enhance the art of story-telling within the retail environment. This explorium is supported by a minimal perimeter framing the extensive product range. Customers are encouraged to explore the space at their leisure making use of the bespoke terrazzo and suede seating mixed alongside the fixtures. The black painted ceiling adds an industrial edge complimented with fluorescent style light strips. The retail tipping point has been amplified with the integration of generous mirrors throughout enhancing customer experience.
The space features an eye catching and memorable bling wall- a sculptural wall of light that acts as the ultimate selfie back drop! A sophisticated composition of LED's dance behind a wall of formal metal domes inspired by the iconic Sunglass Hut mirror disc logo.
'This new store format is a playful and dynamic sunglass experience to discover new product stories in the Explorium or grab a selfie by the Bling wall. It's built around customer service, and modern Luxury.' - Philip Handford