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A consumer-fuelled CAMPAIGN: Giving the customer what they want

The Melbourne Flagship amplifies the customer experience through the generous importance given to consumer interaction/playable space throughout the store, as well as product. The central focus of the new dynamic brand explorium focuses on this consumer tipping point. We gave this key component of a Sunglass Hut experience precedence by providing vast mirrors and space for customers to try the product, enhancing the art of story-telling within the retail environment.

"This new store format is a playful and dynamic sunglass experience. It's built around both customer service and modern luxury." - Philip Handford, Creative Director