The Melbourne Flagship amplifies the customer experience through the generous importance given to consumer interaction/playable space throughout the store, as well as product. The central focus of the new dynamic brand explorium focuses on this consumer tipping point. We gave this key component of a Sunglass Hut experience precedence by providing vast mirrors and space for customers to try the product, enhancing the art of story-telling within the retail environment.
Using the store design to reflect a modern interpretation of classic luxury, offset against the graffiti lined urban influence of Melbourne streets, concrete floors and walls are accentuated with marble and terazzo monoliths.
'This new store format is a playful and dynamic sunglass experience to discover new product stories in the Explorium or grab a selfie by the Bling wall. It's built around both customer service and modern luxury.' - Philip Handford, Creative Director