Clear brand identity through visceral expression of the brand ideal


This brand-story inspired journey aimed to immerse visitors into Samsung's world of ‘blue-sky’ thinking, offering a unique opportunity to discover the world of possibilities that Samsung creates. Comprised of four inflatable domes with a progressive soundscape, they were designed in collaboration with Condiment Junkie. Unique scents were fed into pressurised airlock chambers to bring to life the product range on show and complete the brand experience. 

Designed to be flexible and easy to assemble/demount, the modules were able to be transported, allowing for the installation to embark on a European wide tour, following a successful debut in Monaco.