PROJECT: Identity and Print Design
BRIEF: To develop the existing identity for UAL and its promotional publications
ABOUT: Campaign was commissioned by the University of the Arts London to develop their identity and design a range of promotional and qualification specific publications for the University awarding body.
The brief required an exciting and engaging solution that conveyed the quality of the courses to potential students and education administrators in the UK and internationally. The design also needed to reflect the creative heritage of the University and promote the organisation as being at the forefront of Art & Design education.
A range of materials and printing techniques were used in order to create memorable tactile design objects. The promotional material is screen printed on mirrored paper and unfolds to poster size. Folders are screen printed on textured dye cut stock, stitched with sewing machine, and fastened with coloured bands.