MONACO | EUROPEAN TOUR | A GLOBAL TRAVELLING EXPERIENTIAL EXHIBITION
BRIEF: Samsung challenged Campaign to create an exhibit that would promote understanding of the Samsung brand look and feel- a clear identity, personality and attitude through visceral expression of the brand ideal
ABOUT: This immersive journey aimed to immerse visitors into Samsung's world of ‘blue-sky’ thinking, offering a unique opportunity to discover the world of possibilities that Samsung creates. Comprised of four inflatable domes with a progressive soundscape, they were designed in collaboration with Condiment Junkie to express the values of the brand. Unique scents were fed into pressurised airlock chambers to bring to life the product range on show and complete the brand experience.
Following its debut in Monaco, the installation will embark on a European wide tour over the coming year. Flexible in their layout and easy to assemble and demount, the modules enable the installation to be re-locatable and re-orientated according to each different site