SHOREDITCH - LONDON
BRIEF: To create a multi-functional store environment acting as a premium store and brand events hub
ABOUT: Campaign was asked to redesign the 1948 east London Nike store taking it from its pop-up origins to a become a destination for Nike afficionados and the creative local community.
The 1948 Studio (named after the year London last hosted the Olympics) functions both as a premium retail space and an epicentre for Nike to project its live content globally. The design of the space is flexible allowing for hosting events alongside retailing and with community areas encouraging customers to engage and spend time with the brand. It includes live performance spaces, moveable digital content screens, a library, lounge, gallery and cash desk that doubles up as a DJ booth.