Creating a new contemporary Kids shoe department
Kids footwear is an area of retail that is growing fast. To reflect this we were briefed by Kurt Geiger to create bold, memorable retail interiors that would capture the imagination of both Kids and Parents for Harrods and Selfridges. The outcome is two very individual store environments for the same brand.
Selfridges is a Playful Modern space inspired by Monsters & Dr Seuss’s ‘The Cat in the Hat’. The space plays with striped flooring in 2 tone wood to bring warmth, as well as bold black and white detailing on the walls to add contrast to the space. There is a collection of elements that create a playful design language. We brought in the Campana Brothers 'Banquete Chair with Pandas’ and ‘cake stool’ for big impact and mixed this into the furniture language of 'monster teeth' tables and colourful calf skin plinths and risers.
SELFRIDGES - LONDON