Triple award-winning flagship store design

In stark contrast to the conventional clinical white box of traditional opticians, CAMPAIGN created a dramatic interior for the London flagship store of global eyewear brand Kirk Originals.

Taking inspiration from the brand’s latest Kinetic collections, a series of larger than life lenticular printed eyes are suspended in the front window, simultaneously winking and catching customers’ eyes as they approach and enter the store. CAMPAIGN were keen to demonstrate how stores in our modern age can interact successfully with the consumer. A sense of interaction continues inside, as a wall of sculptural display heads runs the length of the store, providing a ready-made audience to enhance the in store experience. These ‘winkies’, 187 white powder-coated heads, each wear a unique frame and can be tilted and re-positioned to create clusters of onlooking craning heads.