BRIEF: To create, produce and deliver a unique, award-winning Flagship optical store
ABOUT: In stark contrast to the conventional clinical white box of traditional opticians, Campaign created a dramatic interior for the London flagship store of global eyewear brand Kirk Originals.
Taking inspiration from the brand’s latest Kinetic collections, a series of larger than life lenticular printed eyes are suspended in the front window, simultaneously winking and catching customers’ eyes as they approach and enter the store. A sense of interaction continues inside, as a wall of sculptural display heads runs the length of the store, providing a ready-made audience to enhance the instore experience. These ‘winkies’, 187 white powder-coated heads, each wear a unique frame and can be tilted and re-positioned to create clusters of onlooking craning heads.
FLAGSHIP STORE - CONDUIT STREET - LONDON