Installation based exhibition at the International Textiles Trade Fair

CAMPAIGN was commissioned by trend forecasting agency The Future Laboratory to create the focal installation, wayfinding and graphics for Heimtextil the international textiles trade fair in Messe Frankfurt – a survey of emerging trends, attitudes and inspiration influencing the designer and consumer in 2011-12. The installation is a forest of 8m suspended rope, within which emerge four enclosures, each one devoted to one of the four themes: Utility, Wilderness, Mix-Mash and Sobriety. The forest acts as a unifying landscape in which to discover the individual enclosures and focus the visitor’s experience.