FRANKFURT - GERMANY
BRIEF: To create the focal exhibition space at the International Textile Trade Fair, Heimtextil
ABOUT: Campaign was commissioned by trend forecasting agency The Future Laboratory to create an installation, wayfinding and graphics for Heimtextil the international textiles trade fair in Messe Frankfurt – a survey of emerging trends, attitudes and inspiration influencing the designer and consumer in 2011-12.
The installation is a forest of 8m suspended rope, within which emerge four enclosures, each one devoted to one of the four themes: Utility, Wilderness, Mix-Mash and Sobriety. The forest acts as a unifying landscape in which to discover the individual enclosures and focus the visitor’s experience.