HAVANA CLUB- WORLDWIDE
BRIEF: Pernod Ricard Havana Club International asked Campaign to create a traveling bar experience to showcase the famous Cuban rum cocktail- the Mojito
ABOUT: Campaign worked with M&C Saatchi Sport & Entertainment to create The Havana Club Mojito Embassy. The Havana Club Mojito Embassy reflects the renowned Cuban brand’s heritage and authentic roots whilst bringing a flavour of contemporary Havana to the city. Campaign’s design features a series of multi-sensory spaces filled with coloured lighting, scents and fresh produce to encourage guests to explore and discover the world of the Havana Club Mojito Embassy.
Individual elements including a striking façade, illuminated sign, hand-painted graphics, reclaimed materials and re-purposed furniture have been crafted and come together to bring the authentic Mojito experience to life and capture the party atmosphere of Havana.
"This is brand activity entering the realm of the 'must-go' destination bars." James Davidson, Editor in Chief, We Heart