"This is brand activity entering the realm of the 'must-go' destination bars." - James Davidson, Editor in Chief, We Heart
A travelling bar experience with over 12,000 visitors in 4 days
Pernod Ricard Havana Club International asked CAMPAIGN to create a traveling bar experience to showcase and capture the party appeal of the famous Cuban rum cocktail- the Mojito.
CAMMPAIGN worked with M&C Saatchi Sport & Entertainment to create The Havana Club Mojito Embassy. The Havana Club Mojito Embassy reflects the renowned Cuban brand’s heritage and authentic roots whilst bringing a flavour of contemporary Havana to the city. CAMPAIGN's design features a series of multi-sensory spaces filled with coloured lighting, scents and fresh produce to encourage guests to explore and discover the world of the Havana Club Mojito Embassy.