KURT GEIGER KIDS DESIGNER SHOES | HARRODS | LONDON
Kids footwear is an area of retail that is growing fast. To reflect this we were briefed by Kurt Geiger to create bold, memorable retail interiors that would capture the imagination of both Kids and Parents for Harrods and Selfridges. The outcome is two very individual store environments for the same brand.
Harrods is a Luxurious & Magical space which was inspired by The Japanese animation ‘My neighbor Totoro'. We created a mixture of refined and minimal design with luxurious, playful woodland forms. White abstract trees reach up to the ceiling canopy of a folded chrome leaf installation. Floating into the space are large furry creatures in green mink that children can climb into and play on iPads whilst the parents shop. The arrangements of trees create a central soft teal lounge space that is both practical and inspiring.