Campaign worked directly with Jason Beckley to create the Momentary installation during New York Fashion Week for luxury menswear brand Alfred Dunhill- a vision that challenged whether it is possible to move the grandeur of the brand home in London to NYC momentarily. Taking up residence in one of the last remaining archetypal warehouse spaces in the Meatpacking district for one week, Momentary recreates Bourdon House, the home of Alfred Dunhill in London, offering a rare opportunity to experience the unique atmosphere of this extraordinary Georgian London House.
Brief: Imagine your character distilled into a scent. An experiment into the future of in-store retailing.
Awards: Design Week Awards - Winner
"Fragrance Lab brings both experiential retailing to the heart of our store and a wonderfully creative way to celebrate fragrance."
Linda Hewson, Creative Director, Selfridges