The British tailoring brand English Cut, founded in 2001 by Savile Row tailor, Thomas Mahon has chosen the quintessential Chiltern Street, London to be English Cut’s first home. Located at the opposite end to the acclaimed Chiltern Firehouse venue.
A muted, minimal interior highlights English Cut’s confidence setting a modern interpretation of historical British architecture that emphasises craftsmanship and their passion for trade. A highly curated collection of furniture and fixtures provides familiar charm, with unexpected detailing adding an informal voice. Bespoke veneer-clad joinery units with suspended tailoring busts provide those perfect VM moments. Chevron flooring creates a sense of luxury and craftsmanship, with patterns and variety providing a feeling of true indulgence, adding to the individuality of the space for distinct personalised charm. By playing with heritage, CAMPAIGN has highlighted British craftsmanship and familiarity of detailing through polished brass trims, and clean interpretations of wooden panelling. Each detail injecting old world charm with a fresh and modern approach. The DNA CAMPAIGN worked towards included Englishness, Character and Authoritativeness. Every material and design decision was anchored around these words and themes. Downstairs allows for an intimate experience for English Cut’s Bespoke tailoring service. A large cutting table showcases the varying fabrics that English Cut has to offer, and a large velvet draped fitting room encompasses the back of the store.