A flagship store encompassing Englishness, Character and Authoritativeness

Anchoring every material and design decision around these words and themes, CAMPAIGN delivered a flagship store in the quintessential Chiltern Street, London for British tailing brand, English Cut. By playing with heritage, CAMPAIGN has highlighted British craftsmanship and familiarity, with each detail injecting old world charm with a fresh and modern approach.

Focusing on creating empowered service, downstairs CAMPAIGN provided an intimate experience for English Cut’s Bespoke tailoring service. A large cutting table showcases the varying fabrics that English Cut has to offer, and a large velvet draped fitting room encompasses the back of the store.