THE MOMENTARY PROJECT
VIEW FROM OUTSIDE
Campaign worked directly with Jason Beckley to create the Momentary installation during New York Fashion Week for luxury menswear brand Alfred Dunhill- a vision that challenged whether it is possible to move the grandeur of the brand home in London to NYC momentarily. Taking up residence in one of the last remaining archetypal warehouse spaces in the Meatpacking district for one week, Momentary recreates Bourdon House, the home of Alfred Dunhill in London, offering a rare opportunity to experience the unique atmosphere of this extraordinary Georgian London House.
Location: New York
Brief: To design & deliver a temporary store and event for Alfred Dunhill during New York fashion week.
Advertising Value Equivalent: £2.1 Million
Awards: Design Week - Winner, Az Awards - Winner
“There was a young chap from campaign, who’s dog has a disagreeable name, built me a metal store with a rubber floor, so I decided to use him again.”