DOMUS, the gateway to individualities for better living: ‘me, my home and I’. The first shopping centre in France dedicated exclusively to the home. Its offer, architecture, and location make it a unique destination.
Campaign was chosen to add value in enriching, expressing and implementing the chosen theme - Aspirational, Modern French Living.
There are 3 main aspects to the project. Firstly, the Interior design, including pop-up stores, a children’s area to allow for worry-free parents and an area of rest. Secondly, the exterior design, Facades, surrounding areas and parking. Lastly, the Restaurant area for dwell time. We focused on the overall atmosphere by using dynamic black lines to provide a new architectural language, whilst a domestic colour pallet adds a much needed warmth. The restaurant area has a dynamic hanging garden installation creating an interesting and intimate area within the ceiling void. A large chrome slide sits front and centre allowing visitors to move around the space in a carefree fashion, inspiring fun!
By adding a Welcome Desk, we created an area that’s familiar to the individual customer, welcoming them to DOMUS, their home. Public seating areas give a nod to home living, scattering colourful touches to add a playful note. We created modular play areas that are a destination for families and memorable for children.
The Goal: Create and connect a community around DOMUS.