People power: Creating and connecting a community around DOMUS
DOMUS, the gateway to individualities for better living: ‘me, my home and I’. The first shopping centre in France dedicated exclusively to the home. Its offer, architecture, and location make it a unique destination. CAMPAIGN was chosen to add value in enriching, expressing and implementing the chosen theme - Aspirational, Modern French Living.
Designing a variety of areas, from individual pop-ups, a restaurant and the shopping centre exterior, CAMPAIGN focused on creating a people-centred space that provided care-free wandering and intrigue. Focusing on the domesticity of public spaces and dwell time, CAMPAIGN used a domestic colour palette adding a much needed warmth to a large space. An intimate installation of dynamic hanging plants deconstructs the liveliness of a greenhouse whilst encouraging people to gather and chat.