Campaign was approached to redesign 1st floor womenswear and denim departments for De Bijenkorf department store in Eindhoven.
For the womenswear department we wanted to create a soft and playful environment evoking femininity. The design features soft pastel tone colours, jewel like shaped mirrors, curved metal works and decorative escalator screens. This soft environment was juxtaposed with industrial lighting and exposed ceiling in some areas.
In contrasts, denim department was created to reflect urban environment with an attitude featuring materials such as tiles and copper surfaces combined with masses of hanging light bulbs to bringing warmth and softness.