Our brief was to create a cohesive environment that evokes; modern luxury, repetition, true colours, reflections, layering and sobriety.
We took inspiration from the De Bijenkorf store facade which is divided into a series of equal panels, with the three-dimensional pattern of green glazed tiles segmented by clean white vertical bands. The proportions, scale and forms created by Gio Ponti, form the basis of our over-arching inspiration.
The project narrative for children's wear was to anchor the department with a plywood 'playhouse' hosting key brands with a playful yet grown-up appeal.
Within the project Campaign created an exposed ceiling across the entire 2nd floor, giving us the opportunity to be playful with the services and lighting as well as showcasing the intricate ceiling details.
The Home and Kitchenware department took inspiration from a structured 'wardrobe' framework to hold a variety of soft furnishing. This was a flexible system to allow brand expansion. Construction detailing and geometric shapes are used to frame the product cleanly and simply. Open and closed structures, together with a hint of colour highlight the product.