Campaign were briefed to define and manage a worldwide roll out of a retail language for the new Burberry Beauty make up range across all environments.
We collaborated with Christopher Bailey to design the Burberry Beauty product display system for all stores and concessions globally. Campaign have delivered a comprehensive service for this project: design; roll out bible; launch film; prototype management; design of individual concession stands across 42 locations around the world. This has been managed and developed with the Paris based licensee, Interparfums.
The inspiration was based on the principals of modernist architecture, creating an elegantly understated collection. The design and product display considers the Burberry aesthetic alongside functionality in this market. It was important to reflect the Burberry heritage in the furniture designs
'The way Campaign approach every project is both innovative and inspiring - they are a forward thinking and exciting gang!" Christopher Bailey, Chief Creative Officer, Burberry"
BURBERRY FRAGRANCE FILM - LAUNCH ENVIRONMENTS