Beats by Dr. Dre Technology Launch Window

CAMPAIGN was asked to create an installation to create a strong brand presence and showcase the Beats by Dr. Dre Colours headphones for Harrods' technology takeover. Taking inspiration from the Beats by Dr. Dre Colours campaign video, featuring Dr Dre and others throwing balls of coloured paint around a white space, Campaign designed a rotating coloured splash form suspended in the window. The sculpture combined art-installation with technology through the use of rapid prototyping.