ABOUT: Taking up residence in one of the last remaining archetypal warehouse spaces in the Meatpacking District, NYC, for one week, Momentary recreates Bourdon House, the home of Alfred Dunhill in London, offering a rare opportunity to experience the unique atmosphere of this extraordinary Georgian London House.
The space hosted Alfred Dunhill's Autumn/Winter 2010 collection, displaying 30 key looks on bespoke made easels and frames. The installation existed only for a matter of days but received an unprecedented online response, outstretching its physical existence both in time and user-experience.
Following the success of the installation, Campaign created a rollout programme for Alfred Dunhill to take Momentary to trunk show destinations.
THE MOMENTARY PROJECT- NYC