PROJECT I: The Trafalgar Project
BRIEF: To create, produce and deliver London's Trafalgar Square to a Shanghai Event for Fashion Week.
ABOUT: Campaign and Dunhill created a vision to transport London's Trafalgar Square to Shanghai in an event hosting more than 1,000 global fashion observers and media guests. The concept of creating the London landmark was a simple expression which was beautifully executed through a combination of cutting-edge technology, architecture, lighting, film and music.
Trafalgar follows Campaign's Momentary project as another episode in the instalments of this kind for Dunhill. Campaign were involved in the creative direction of the piece- an expression of the brand which mixes contexts, culture and reality. The film presentation shows a full year of British seasons over one day and is one of the longest single live CGI sequences made to date. The experience was created mixing holographic projections with architecture referencing Trafalgar Square and 64 models.