The Trafalgar Project, Shanghai Fashion Week
CAMPAIGN and Dunhill created a vision to transport London's Trafalgar Square to Shanghai in an event hosting more than 1,000 global fashion observers and media guests. The concept of creating the London landmark was a simple expression, beautifully executed through a combination of cutting-edge technology, architecture, lighting, film and music. Trafalgar follows CAMPAIGN's previously successful Momentary project for Dunhill.
CAMPAIGN were involved in the creative direction of the piece- an expression of the brand which mixes contexts, culture and reality. The film presentation shows a full year of British seasons over one day and is one of the longest single live CGI sequences made to date. The experience was created mixing holographic projections with architecture referencing Trafalgar Square and 64 models.