LONDON | BRICK LANE | UK
We were tasked with creating and building a digitally enhanced pop up shop as part of the relaunch of the iconic Stan Smith trainer. The shoe box, sat in the centre of the Truman Brewery just off fashionable Brick Lane, East London, became a temporary landmark.
The shoe box was an immersive POS platform as part of a nationwide activation, relaunching the Stan Smith shoe. The #STANSMITH shoe box was located on Dray Walk, just off the fashionable Brick Lane area of East London. The installation was a combination of digital and immersive brand experience.