A new retail concept applied to all retail channels globally.
We were tasked to create a dynamically effortless solution, reflecting the 3.1 Phillip Lim brand narrative. To quote Phillip Lim as a ‘play between two seemingly opposing ideas’. We mixed ‘luxurious & pragmatic’ materials in various ways. Created a floor of classic madness, as the Architectural feature of the space, this combines heritage patterns with unexpected materials. We also managed an aggressive role out program across all retail channels in USA, China, and Europe. Applying the design DNA to all elements right down to the coat hangers.
"Working with Campaign allows us to really develop what feels intuitive for us, bringing together all the things we want to do in retail into a singular offering."
Wen Zhou, CEO 3.1 Phillip Lim
NEW YORK - HONG KONG - BEIJING - SHANGHAI - GINZA
“The brand is not about absolutes, it is the play inbetween two seemingly opposite ideas that make the brand dynamic and constantly moving”