Pop-Up Store, London 2009

Turning the current economic downturn to an advantage Campaign created a temporary retail space for the iconic brand in the heart of London’s East End. Inspired by Dr. Martens’ heritage and attitude that catapulted it from a working-class essential to a counter-cultural icon, the store has been designed with a no frills aesthetic using inexpensive industrial materials, readily available and quick to assemble.

Off the shelf industrial fittings combine with customized elements to create a shop more akin to a warehouse stockroom, an area usually out of bounds to the customer. The brand’s trademark yellow is vigorously expressed throughout the space; footwear on display on the back wall is illuminated with graphic fluorescent lighting and a movable bright yellow PVC curtain to divide the shop floor. Salvaged furniture and objects are shrink-wrapped and dotted throughout the store. Signage has been stencilled with spray paint to the store’s glass facades, concrete flooring and shrink-wrapped objects. Constructed within six days, the interior fit-out of the pop-up store has been achieved at a fraction of the cost of a conventional retail fit-out.